Professional Master in Foreign Trade and International Marketing (e-learning, )
The Master of Science (MSc) in Foreign Trade and
International Marketing (21th edition,
1 year, 60 ECTS)
taught by EENI Global Business School, is an essential
higher education program focused in international trade and global marketing.
The Master is designed to provide all the knowledge, tools, and techniques necessary to manage all the technical aspects related to the international trade and global marketing of an import-export company,
offering to the student a practical training on the techniques of the foreign trade (customs, documents, customs, international logistics...) and international marketing (international distribution, promotion, export
prices...).
The Master's Degree
consists of two modules and a Thesis:
1-year
It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
Master intended for all those wanting to specialize in international trade and global marketing. The Master is designed for people without previous knowledge or experience in International Business as it begins with the basic knowledge of the international trade.
Students of this Master can validate and register for the Master in International Business (120 ECTS)
or the Doctorate in World Trade (they only need to complete the research methodology module, Thesis, and other
modules not studied in this Master).
A Professional Master in International Trade and Marketing that fits your schedule and helps you to get a better job.
Language of the Master:
Also
available in For improving the international communication skills, the student has free access to the learning materials in these languages (free multilingual training). The student can review the subjects in whatever language and use one of the four languages as a vehicular language of the campus and to complete the exercises. The student can do the exercises, thesis or communicate with professors in English, French, Spanish or Portuguese.
The main objective of the first module of the Master in Foreign Trade and Marketing is to provide all the knowledge, tools and techniques necessary to
manage all the aspects related to foreign trade of an exporting or
importing company:
Incoterms® 2020, international transport, customs, export and import
documents, international payments methods, documentary credits, trade in services, international financing, international contracts, non-tariff
measures, etc.
The module on foreign trade consists of twelve subjects:
Second module of the Master - International Marketing
The main objective of the second module of the Master is to provide all the knowledge, tools and techniques necessary to
manage all the aspects related to the international marketing of an
exporting company: adapting export
products, international pricing policy, global promotion and distribution, international marketing, country brand, segmentation,
positioning in the international markets, organization of an export
department, intercultural negotiation, international market research,
intellectual property rights...
The module on international marketing
consists of ten subjects:
The student has to pass the online continuous assessment exercises
for each subject as well as the final online Master's Thesis. If the professor considers that the minimum level has not been reached, he will
guide the student to improve the quality of his exercises or thesis and send them back.
The most important thing for EENI is that the student correctly learns the Master's subjects and objectives.
Once all the exercises and thesis have been approved, the student
obtains the “Diploma of Professional Master of Science (MSc) in Foreign Trade and International Marketing”
issued by EENI Global Business School.
In this case, it will be necessary to send us by mail (not valid by email) a certified photocopy of your diploma of
Bachelor's Degree. This is necessary for the issuance of your diploma and not to enroll.
Those students, who are not in possession of a Bachelor's Degree, may
Enroll but will receive the “Advanced Certificate Program in International Trade and Marketing.”
For example, in the export department of export companies, service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral Organizations and as an entrepreneur,
or creating one's business.