Export-Import, International Trade, ExportingExport process. Nature of exporting. Problems from Non-InternationalizationExporting is the practice of marketing and selling domestically produced goods or services to foreign customers. It represents one of the most widely used and accessible entry strategies for companies expanding into international markets
The educational aims of the Subject “Introduction to Exporting” are the following:
This will be achieved by:
The Subject “Introduction to Exporting” is included within the curriculum of the following academic programs at EENI Global Business School: Masters: International Business, Foreign Trade.
Postgraduate Certificate in International Trade.
Languages: Credits of the Subject “Introduction to Exporting”: 1 ECTS.
IMPORTANT NOTE: This subject is only an introduction to exporting. The student will have a real vision on Foreign Trade, after studying the following subjects: Exporting can no longer be considered as just selling Products/services from one country into another. Rather, it is a: “Dynamic business whereby the export company ensures products/services it exports to reach the customer in a condition to fully satisfy the needs of the latter in the expectation of getting repeat business.” This dynamic nature means that the company wishing to export cannot be satisfied with just passively placing its stocks or certain amounts of products in foreign markets When to Use Exporting as a Market Entry Strategy
Starting export activity There are many ways a company may choose to enter international markets. Participating in an International Trade fair held in one's country is a common starting point. At these fairs; it is the foreign visitors who come to investigate our products rather than we approach them; this is known as passive exporting. For certain firms, they may have started at the outset as international enterprises in the sense that their mission is to be involved in International Business activities. For many others, however, they may have begun as national firms concentrating on their local markets before shifting or expanding the focus also to cover international markets. It is thus useful to investigate the stages of internationalization.
(c) EENI Global Business School (1995-2025)
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