Intercultural Management, Cross-cultural CommunicationHigh and Low context culture (Intercultural Management) Marketing strategies
Sample - Intercultural Management: The main objective of the Subject “Intercultural Management” is to gain an understanding of the nature of the different cultures and how to adapt the strategies of international marketing to the different countries. In this subject, the student will learn about adapting the global marketing approach to the different markets. This will be achieved by:
The Subject “Intercultural Management” belongs to the following Programs taught by EENI Global Business School: Masters: Foreign Trade, International Business. Diploma: International Marketing. Doctorate: Ethics, Religion & Business, World Trade. Languages:
Area of Knowledge: Internationalization. Intercultural Negotiation is one of the most important and challenging aspects of the international trade. The exporter negotiates with individuals from countries with different cultures and habits. If the exporter does not adopt an open and respectful attitude towards these cultures; he will hardly achieve the success in his business. He should try to learn the idiosyncrasies of each market. Religion impacts on many areas of the international marketing. It can restrict the types of products / services that consumers may purchase or use. It also influences on how the products are promoted. The self-reference criterion (James A Lee) as an unconscious reference to one's cultural values, experiences, and knowledge as a basis for decisions. The self-reference criterion impedes the ability to assess a foreign market in its true light. Edward Hall divides the cultures into two types, according to its context:
Hofstede Theory is based on the assumption that the countries can be compared to each other by rating the following parameters:
How to negotiate successfully in:
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