Business in Brazil (Module)

1. Brazil as the Central State of the Latin American Economic Area.
   1. Influence of Christianity on Business
2. Brazilian Economy
3. Brazilian Businesspeople
4. International Trade (Import, Export, FDI) of Brazil
5. Brazilian Customs
6. Business in Espirito Santo, Minas Gerais, Rio de Janeiro, São Paulo, Parana, Santa Catarina, Rio Grande do Sul, and Bahia
7. Brazilian Trade Agreements
8. Regional Economic Organizations of Brazil

1. Credits: 17
2. Duration: six
   months It is recommended to dedicate about twelve hours of study per week following a flexible schedule. It is possible to reduce the duration dedicating more hours a week
3. Download the syllabus (PDF)

Languages:

1. Also, available in Brasil Brasil Bresil

This Module belongs to the following Higher Education Programs taught by EENI:

Doctorate: American Business, World Trade.

Masters: International Business, Foreign Trade.

Business in South America.

The main objective of the Module is to provide a real and practical vision of the Brazilian Economy and the business opportunities in Brazil in order:

1. To learn to do business in Brazil
2. To know the business opportunities in the different States of Brazil: Espirito Santo, Minas Gerais, Rio de Janeiro, São Paulo, Parana, Santa Catarina, Rio Grande do Sul, and Bahia
3. To understand how to negotiate in Brazil
4. To analyze Foreign Trade and foreign direct investment (FDI) flows in Brazil
5. To design a marketing strategy for the Brazilian Market
6. To know the Brazilian Trade Agreements
7. To understand the importance of the MERCOSUR
8. To understand the role of Brazil as the Central State of the Latin American Economic Area
9. To examine the profile of Brazilian Businesspeople and Companies
10. To design a business plan for Brazil

Module intended for all those wanting to specialize in the Brazilian market.

1- Brazil as the Central State of the Latin American Economic Area of the Western Civilization (PDF).

1. The main religions in Brazil are Catholicism (130 million) and Protestants (42 million)

2- Brazilian Economy.

3- Case Study: Brazilian Businesspeople.

1. John Robert Marinho
2. Safra (the richest Banker in the World)
3. Antonio Moraes
4. Brazilian Companies

4- International Trade of Brazil.

5- Brazilian Customs.

6- Business in São Paulo.

7- Business in Espiritu Santo.

8- Business in Minas Gerais.

9- Business in Rio de Janeiro.

10- Business in Santa Catarina.

11- Business in Rio Grande do Sul.

12- Business in Parana.

13- Business in Bahia.

14- Business in the Central-West region of Brazil.

15- Business in the North of Brazil.

16- Brazilian Trade Agreements.

1. Global System of Trade Preferences

Brazil as a member of the MERCOSUR.

1. MERCOSUR Agreements
2. Chile-Brazil
3. Mexico-Brazil
4. Peru-Brazil
5. India-Brazil
6. Egypt-Brazil
7. Israel-Brazil
8. EU-Brazil
9. Andean Community-Brazil
10. Brazil-Mexico Economic Complementation Agreement
11. Trade Negotiations Among Developing Countries

17- Regional Economic Organizations of Brazil

1. Latin American Integration Association (ALADI)
2. Latin American and Caribbean Economic System
3. Union of South American Nations (UNASUR)
4. Africa-BRICS (Brazil) Cooperation
5. BRICS Countries
6. SICA (observer country)

18- Access to the Brazilian market.

19- Business Plan for Brazil.

The Module includes the Market Access Tool:

Given the complexity and vastness of the Brazilian market; it requires a thorough understanding of the...

1. The Brazilian Economy and its strategic sectors
2. The Brazilian foreign trade and its largest trading partners (China, the U.S., Argentina)
3. Investments (FDI) flows: origin, sector, and state
4. The Trade Agreements that Brazil has as a member of the MERCOSUR
5. The States of Brazil, not only of the three largest economic centers (São Paulo, Rio de Janeiro and Minas Gerais) but the other Brazilian States with tremendous business potential and the largest sectoral clusters (Rio Grande do Sul, Parana, Bahia, Federal District, Santa Catarina, Espírito Santo...)

Brazil is one of the BRICS Countries:

1. Brazil is the fifth-biggest nation in the World
2. Brazil is the largest market in Latin America
3. 65% of the Brazilian outputs are related to the services sector
4. Brazil is the world's fifth-largest market for mobile phones and personal computers
5. Brazil is one of the World's largest food producers
6. Brazil is one of the World's largest biofuel producers
7. Brazil is the world's third largest consumer market for cosmetic products
8. Brazil is one of the World's biggest raw and processed minerals producer and exporter
9. Brazil is an important consumer durables manufacturer (significant source of export earnings)
10. The country has a modern and competitive textile industry

Subjects available in Portuguese :

1. Brazilian Customs
2. Brazilian Foreign Trade
3. International Trade Relations BRICS Countries-Brazil
4. Economics relationships between China and Brazil

Area of Knowledge: America - Doing Business.

(c) EENI Global Business School (1995-2023)
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