EENI Global Business School

Business in São Paulo

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Syllabus of the Subject

Foreign Trade and Business in São Paulo, Brazil

  1. Introduction to the State of São Paulo, the “Brazilian locomotive”
  2. Economy of São Paulo
  3. Industry and Services of São Paulo
  4. Key sectors of the Economy of São Paulo
    1. Agribusiness
    2. Automotive
    3. Plastics
    4. Capital Goods
    5. Pharmaceutical
    6. Petrol and gas
    7. Information Technology
    8. Biotechnology
    9. Financial Services
  5. Foreign Trade of São Paulo: Imports and exports
  6. Campinas: The Brazilian Silicon Valley
  7. São José dos Campos: The Brazilian aeronautics capital
  8. Santos: The largest seaport in Latin America
  9. Main institutions in São Paulo
  10. Case Study:
    1. Votorantim Group (Antonio Moraes)
    2. Safra (the richest Banker in the World)

Online Student (Master International Business Foreign Trade)

The Subject “Foreign Trade and Business in São Paulo” belongs to the following Online Programs taught by EENI Global Business School:

Masters: International Business, Foreign Trade.

Masters in International Business and Foreign Trade (MIB)

Doctorate: American Business, World Trade.

Doctorate in International Business (DIB) Online

Languages: Masters, Doctorate, International Business, English or Study Master Doctorate in International Business in Spanish Brasil Masters Foreign Trade in Portuguese Brasil Study Doctorate in International Business in French Bresil.

  1. Credits of the subject “Doing Business in São Paulo - Brazil”: 2 ECTS Credits
  2. Duration: two weeks

Antonio Emilio de Moraes, Brazilian Businessman, Brazil

Foreign Trade and Business in Brazil

Business in São Paulo - Brazil.

São Paulo (South America) is the Brazilian state with the largest population (42 million people, 22% of the Brazilian population), industrial complex, and highest economic production in Brazil.

  1. São Paulo generates 33% of the Brazilian GDP
  2. The main sectors of the economy of São Paulo are information technology, chemical, aerospace, automotive, agribusiness, footwear, communication equipment, and metal sector
  3. The State of São Paulo is the greatest services pole in Brazil (43% of the Brazilian services sector revenues)
  4. São Paulo concentrated 38% of the manufacturing cost in Brazil
  5. Foreign Trade of São Paulo: 52 billion dollars (263% of the external trade of Brazil)
  6. Top export products: sugar, airplanes, cars, alcohol, beef, orange juice and cellular telephones
  7. 89% of São Paulo's exported products was industrialized and exported to the MERCOSUR (19%), the EU (17%), the Latin-American Integration Association (ALADI, except MERCOSUR (16%)), Asia, excluding the Middle East (12%), and the U.S., including Puerto Rico (10%)
  8. The Port of Santos (São Paulo) is the largest seaport in Latin America (72 million tones)
  9. Borders of the state of São Paulo: Minas Gerais, Mato Grosso do Sul, Paraná, and Rio de Janeiro
  10. The São Paulo's Agency for International Promotion of Investments and Competitiveness was created by the Government of the State of São Paulo with the objective of attracting the Foreign direct investment to São Paulo

Business in São Paulo Brazil:
Foreign trade São Paulo Brazil

São Paulo - Brazil:

  1. 3% of the area of Brazil
  2. 43% of petroleum refining capacity in Brazil
  3. 22% of natural gas consumption
  4. 58% of alcohol production
  5. 96% of the Brazilian aeronautics production
  6. 47% of motor vehicles manufacturing
  7. 70% of pharmaceutical industry production
  8. 77% of orange production
  9. BM&F Bovespa S.A. - one of the largest stock exchange by market capitalization in the World
  10. 30% of the Brazilian credit operations

Land Rover no Brazil.

With a factory in Brazil since 1998, Land Rover already marketed in Brazil near 5,000 vehicles of the models Defender, Discovery and Range Rover. In 2000, the American company Ford Motor Company bought the Land Rover division of the German BMW.

Joseph Safra
Safra Brazil Brazilian Banker


AmBev is the largest beverage company in Latin America and the fifth-largest drink company in the World. This position of Leadership makes the Brazilian product can compete with giants in the industry, generating foreign currencies for Brazil and a recognition of excellence of the Brazilian production. AmBev, Companhia Bebidas America, was created in 1999 from the merger of Brahma and Antarctica, the second largest breweries in Brazil.


Embraer is the fourth largest commercial aircraft manufacturer in the World, a position achieved thanks to the excellence of its products and the high-end segment in aerospace. With over thirty years of experience in design, manufacturing, marketing and after-sales, the company has already delivered some 5,500 aircraft, which are in operation in different parts in the World.

Brazil Port of Santos

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