Internationalization of business. Global Competitiveness

1. Introduction to the internationalization of companies
2. Competitive strategy and international competitiveness
3. Global strategy
4. Strategic audit
5. Five forces model (Porter)
6. SWOT Analysis
7. PEST and value chain analysis
8. Cases of Internationalization

The objectives of the subject “Internationalization of enterprises” are the following:

1. To understand the basics of the international business strategy
2. To know how to design and implement an strategy of internationalization for export companies
3. To analyze success cases of internationalization of companies

The Subject “Internationalization of enterprises” belongs to the following Programs taught by EENI Global Business School:

1. Master of Science in International Business
2. Diploma: International Marketing
3. Course: Internationalization and Investments

Doctorate: World Trade.

1. Credits of the Subject “Internationalization of enterprises”: 3

Area of Knowledge: Internationalization.

Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject, we will analyze the main concepts of strategies of internationalization and success stories of different enterprises.

Michael Porter defined the “Five forces model” concept, involving the relationships between the competitors, suppliers and importers/exporters; the relational strengths can vary in each sector:

1. Threat of New Entrants (new entrants)
2. Threat of substitutes
3. Bargaining power of importers
4. Bargaining power of suppliers
5. Rivalry between existing competitors

Strategic audit process:

1. Resource Audit
2. Value Chain Analysis (the objective is to understand the activities through which a firm develops a competitive advantage)
3. Core Competence Analysis
4. Performance Analysis
5. Portfolio Analysis
6. SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis

A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment.