InternationalizationInternationalization of companies. International competitiveness
The objectives of the subject “Internationalization of companies” are the following:
The Subject “Internationalization of companies” belongs to the following Online Programs taught by EENI Global Business School:
Area of Knowledge: Internationalization. Languages: Internationalization of companies. Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject, we will analyze the main concepts of strategies of internationalization and success stories of different companies. Michael Porter defined the “Five forces model” concept, involving the relationships between the competitors, suppliers and importers/exporters; the relational strengths can vary in each sector:
Strategic audit process:
A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment. (c) EENI Global Business School (1995-2023) |