Internationalization of business. Global CompetitivenessFive forces model, SWOT Analysis, Value Chain (Internationalization)
The objectives of the subject “Internationalization of enterprises” are the following:
The Subject “Internationalization of enterprises” belongs to the following Programs taught by EENI Global Business School:
Area of Knowledge: Internationalization. Languages: Internationalization of enterprises. Any person wishing to do international business must be primarily a strategist, able to design exhaustive strategies adapted to each market. In this subject, we will analyze the main concepts of strategies of internationalization and success stories of different enterprises. Michael Porter defined the “Five forces model” concept, involving the relationships between the competitors, suppliers and importers/exporters; the relational strengths can vary in each sector:
Strategic audit process:
A PEST (Political, Economic, Social, and Technological) analysis is an analysis of the external macro-environment. (c) EENI Global Business School (1995-2025) |