International Marketing Courses. Export Prices

1. International Marketing
2. Market Research
   1. PESTEL Analysis (Political, Economic, Social, Technological, Environmental, and Legal)
3. Global Product Policy
   1. Standardization vs. Adaptation. Glocalization Strategies
   2. Religion and international product/service policies
4. Global Promotion Policy
   1. Religion and international promotion
5. Global Distribution Policy
   1. Importers and Distributors
   2. Licensing and Franchising
   3. Strategic Alliances
   4. Wholly Owned Subsidiaries
   5. Joint Ventures
   6. Global Marketing & Trade Agreements
   7. Religion and global distribution
6. Foreign Direct Investment (FDI)
   1. Investments Abroad
   2. UNCTAD and Foreign Direct Investment
7. Segmentation, Brand, and Positioning
   1. Global Brand Positioning
   2. Global Targeting Strategies
8. Intellectual Property Rights (TRIPS)
9. Global Pricing Policy
   1. Religion and export prices
10. Cross-Cultural Management
    1. Cultural influence of religion in global business
    2. Cultural intelligence and Religious diversity
11. Export Department
12. Internationalization
13. AI in International Marketing and Customer Insights
14. e-Business
15. Corporate Social Responsibility

Sample:

The Area of Knowledge related to “International Marketing” offered by EENI is intended for all people with experience and knowledge of foreign trade.

Its main objective aims to provide comprehensive knowledge and skills required to design a global marketing strategy (price, product, promotion, distribution, brand, or global segmentation).

The ultimate goal is to design an International Marketing Plan for an export company.

International Marketing subjects are ideal for people with experience in International Trade (Incoterms, logistics, Customs...) because it will provide successful experts with a thorough grounding in the key areas of International Marketing (free multilingual training).

International Business Modules.