EENI Global Business School

E-business and foreign trade

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Syllabus of the Subject

e-business and international marketing. Principles of digitalization, impact in strategy

  1. Digitalization and e-business
  2. New Economy
  3. Business Models on the Web: B2B, B2C, B2A, B2E
  4. E-Business Implementation
  5. E-Processes (CRM, SCM, e-Procurement...)
  6. E-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions)
  7. e-Bill of Lading
  8. Case Study:
    1. Teleworking and e-business
    2. Amazon
    3. Alibaba Group
    4. Online Nigerian retail sites

The objectives of the subject “e-Business” are the following:

  1. To understand the concepts of e-business and digital business models that a company can deploy, as well as the importance of the strategy, marketing and technology in an e-business project
  2. To analyze the concept of security in e-business and how to improve it through some security systems. The characteristics of the digital signatures and the encryption systems will be discussed in detail
  3. To introduce the student to the basic tools for creating a web presence and learn how to use them

Students, Doctorate, Master in International Business, Foreign Trade

The Subject “e-business” belongs to the following Online Programs taught by EENI Global Business School:

  1. Masters: Foreign Trade, International Business
  2. Doctorate: World Trade
  3. Course: Advanced Global Marketing

Global Marketing: export prices, distribution, promotion..

Languages: Masters, Doctorate, International Business, English or Study Doctorate in International Business in French EENI Study Master Doctorate in International Business in Spanish e-business.

  1. Credits of the Subject “e-business”: 4 ECTS Credits
  2. Duration: 4 weeks

Area of Knowledge: Internationalization.


E-business is a new way of doing business that can become a competitive advantage for a company in the global marketplace if can design an e-business strategy in line with the strategy of Internationalization.

In many cases, this lack of strategy can convert this advantage into a threat or a weakness for the company.

The Globalization of the World Economy and fast growth of e-business create new opportunities for international traders. However, they bring in their risks as well.

Companies need the expertise to be able to face internationalization and defiance of e-business, as well as learn the principles of the new Economy. This subject is ideal for businesspeople, export managers, international trade managers, students, professors, consultants and many other people and companies wishing to develop their online business successfully.

Internet, e-commerce, e-business, digital marketing, etc. - you hear these words more and more often as these phenomena more and more become a part of daily business all around the world. Companies start selling online and change their internal structure. Digitalization is a key concept in e-Business. While the concept may be fundamental the impact on business will be phenomenal. New governmental and business models are being developed as a result. If implemented correctly digitalization can positively contribute to social and economic structures in both the developed and less developed countries.

We are moving from an industrial to an information society, governed by the New Economy - The digital or e-economy. New opportunities and new threats are emerging. Small players can compete with big ones as long as they can find their market niche. Many concepts that were valid in the traditional, bricks and mortar world will need to be reinvented taking into account the digital world potential. Somehow, this is all having an impact on society. In order to meet the digital defiance, companies must fully understand the nature of the new e-economy.

Nobody has total security on the Internet, meaning that both buyers and sellers run some risk. However, developments in technology offer a means of making transactions that are becoming increasingly safer. Data encryption techniques can make e-commerce more secure than traditional credit card trading. The difficulty lies in convincing the digital consumer that our site is secure and that electronic trading is also perfectly safe. When a transaction is made on the Internet, and one's personal data is sent (name, address, credit card number, etc.) we should consider whether it may be intercepted in the transmission (between the buyer and seller) by anyone else.

Could anyone use this information to take on our identity? At the same time, the seller wishes to ensure that the data he receives is genuine, or in other words; he needs to know that the purchaser is who he “says” he is. It is for these reasons that “secure transmission systems” have been developed.

Legislative texts related to Electronic Commerce, United Nations Commission on International Trade Law (UNCITRAL).

  1. UNCITRAL Model Law on Electronic Commerce
  2. UNCITRAL Model Law on Electronic Signatures
  3. United Nations Convention on the use of Electronic Communications in International Contracts

Nigeria Online Ecommerce

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