Optional Subject - “Doing Business in the Maghreb” (8 ECTS) - Online Bachelor of Science in Inter-African Business (Sixth semester).
The main objective of The Subject “Foreign Trade and Business in the Maghreb”
is to offer a global vision of the Maghrebian economy and the business opportunities in the Maghreb.
To learn to do business in Morocco, Algeria, Tunisia.
To understand the importance of the AMU (Arab Maghreb Union)
To analyze the Foreign Direct Investment and International Trade in the Maghrebian Markets
To know the main Maghrebian Businessmen
To develop a Business Plan for the Maghreb
Syllabus of the Program: Arab Maghreb Union (AMU).
Introduction to the Maghreb
Introduction to the Arab Maghreb Union (AMU)
Treaty of Marrakech
Objectives and mission of the Arab Maghreb Union
Institutions of the Arab Maghreb Union
Maghrebian Bank of Investment and International Trade
Economy of the Maghreb
Economic Integration in the region of the Arab Maghreb Union
Competitiveness of the Maghrebian countries
International Trade of the countries of the Arab Maghreb Union
Agreements with other Organizations
Maghrebian ports
Objectives of the Program “Arab Maghreb Union (AMU)”:
To understand the objectives and institutions of the Arab Maghreb Union (AMU)
To evaluate the advantages for the member countries and the areas of cooperation of the Arab Maghreb Union
To analyze the competitiveness of the Maghrebian countries
To analyze the Economic Integration process (free movement of persons, services, products, Common Market...) and International Trade between the member countries of the Arab Maghreb Union
To analyze the role of the Bank Maghrebian of Investment and foreign trade
Agadir Agreement. Arab Mediterranean Free Trade Agreement.
Introduction to the Arab Mediterranean Free Trade Agreement (Agadir Agreement)
Member countries of the Agadir Agreement: Egypt, Morocco, Tunisia and Jordan
Role of the EU in the Agadir Agreement
Technical unit of the Agadir Agreement
Barcelona Process
accumulation of Origin with the Euro-Mediterranean countries
International Trade between the member countries of the Agadir Agreement
International Trade with the EU
Syllabus of the Program: Doing Business in Algeria
Introduction to Algeria
Algerian Economy
Algerian International Trade
Port of Algiers and Port of Oran
Invest in Algeria
Business opportunities in Algeria
Access to the Algerian market
Business Plan for Algeria
Ali Haddad
The Algerian Muslim Businessman Ali Haddad
The Construction Group ETRHB Haddad
Issad Rebrab
The Algerian entrepreneur Issad Rebrab
CEVITAL Group
Objectives of the Program “Doing Business in Algeria”:
To know the trade agreements of Algeria
To analyze the trade relations of Algeria
To study the company profiles and Algerian Businessmen
Syllabus of the Program: Doing Business in Libya
Introduction to Libya
Libyan Economy
Libyan International Trade
Business opportunities in Libya
General Council
on Privatization and Investments
Case Study:
Libyan oil sector
Libyan Free-Trade Areas
Access to the Libyan market
Business Plan for Libya
Objectives of the Program “Doing Business in Libya”:
To know the business opportunities in Libya
To know the trade agreements of Libya
To investigate trade relations of Libya with the country of the student
Syllabus of the Program: Doing Business in Mauritania
Introduction to Mauritania
Business in Nouakchott
Mauritanian Economy
Mauritanian International Trade
Business opportunities in Mauritania
Fishing
Agriculture
Mauritanian mining sector
Mauritanian companies:
Mauritel mobiles
National Industrial and Mining Company
Invest in Mauritania
Access to the Mauritanian market
Business Plan for Mauritania
Objectives of the Program “Doing Business in Mauritania”:
To learn to do business in Mauritania
To know the business opportunities in Mauritania
To explore the free trade agreements of Mauritania
To investigate trade relations of Mauritania with the country of the student
To learn to develop a Business Plan for the Mauritanian market
Syllabus of the Program: Doing Business in Tunisia
Introduction to Tunisia
Tunisian Economy
Tunisian International Trade
General Directorate of Customs
Tunisian Ports
Invest in Tunisia
Key Tunisian industrial sectors: agri-food, electric, textile, leather
Agency of Industry Promotion
Agency of Investment Promotion
Tunisian companies:
BENETTON Tunisia
UNILEVER
Danone and STIAL
Tunisia Telecom
Access to the Tunisian market
Business Plan for Tunisia
Mohammed Ali Harrath
The Tunisian Businessman Mohammed Ali Harrath
Islamic Channel (TV)
Objectives of the Program “Doing Business in Tunisia”:
To learn to do business in Tunisia
To know the business opportunities in Tunisia
To know the trade agreements of Tunisia
To investigate trade relations of Tunisia with the country of the student
To learn to develop a Business Plan for the Tunisian market
To study the profile of Tunisian companies
Syllabus of the Program: Doing Business in Morocco
Introduction to Morocco
Business in Casablanca and Rabat
Moroccan economy
Key sectors of the Moroccan economy
Industry
Energy
Agriculture
Fishing products
Tourism
Transport
Mining
Commerce
Sole Energy
Agriculture
Fishing
Real estate
International Trade of Morocco
Port of Casablanca
Invest in Morocco
Moroccan Agency for Investment Development
Case Study:
Akwa Group
Free zone of Tangier
Moroccan Bank of International Trade
Attijariwafa Bank
Access to the Moroccan market
Business Plan for Morocco
Syllabus of the Program: Case Study - Moroccan Businessmen.
Othman Benjelloun
The Moroccan Muslim Businessman Othman Benjelloun: the richest Moroccan man
BMCE Bank
The insurance company Al Wataniya
Aziz Akhannouch
The Moroccan Businessman and politician Aziz Akhannouch
Akwa Oil Group
Miloud Chaabi
The Moroccan Muslim Businessman Miloud Chaâbi
The Real State Group Ynna Holding (hotels, supermarkets)
Miloud Chaâbi Foundation
Mohammed Hassan Bensalah
The Moroccan Entrepreneur Muslim Mohammed Hassan Bensalah
Holmarcom Group
Anas Sefrioui
The Moroccan Muslim Businessman Anas Sefrioui
The real state Group Addoha
Expansion of the Addoha Group in Africa
Objectives of the Program “Doing Business in Morocco”:
To learn to do business in Morocco
To know the business opportunities in Morocco
To know the trade agreements of Morocco
To investigate trade relations of Morocco with the country of the student
To learn to develop a Business Plan for the Moroccan market
To study the profile of Moroccan Businessmen
Syllabus of the Program: European Neighborhood Policy
of the EU.
Introduction to the European Neighborhood Policy of the EU
Euro-Mediterranean Partnership (EUROMED)
European Neighborhood Policy with Morocco and Tunisia
Objectives of the Program “European Neighborhood Policy”:
To know the strategic importance of the European Neighborhood Policy
To investigate trade relations between the EU and Morocco and Tunisia
European Union-Morocco Association Agreement.
Introduction to the EU-Morocco Association Agreement
Main characteristics of the Morocco-EU Association Agreement
European Union-Algeria Association Agreement.
Introduction to the European Union-Algeria Association Agreement
CECT = Credit of Capitalisable and Transferable Evaluation (CAMES)
Samples: Doing Business in the Maghreb (Bachelor of Science in Inter-African Business, e-learning, Sixth semester, optional).
Language of the subject (optional) “Doing Business in the Maghreb” of the Bachelor of Science in Inter-African Business taught by EENI Global Business School (Sixth semester): or
EENIEENIEENI.
(c) EENI Global Business School (1995-2024)
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