Export Department. Director of International Business

1. Introduction to the export department/international department
2. Set up and run the export department
3. Functions, goals, and organization of the export department
4. Resources needed
5. Director of International Business, export manager, and country area manager
6. Foreign Trade Back Office
7. Foreign Trade Assistant
8. Secretary of the department of International Trade
9. Director of International Business and Global Ethics
10. Case Study:
    1. Analysis of the differences between the Export Department in Spain and Latin America (Iberian America)
    2. Sales areas assignment in the international department

The objectives of the subject “Export Department” are the following:

1. To analyze how to set up and run an export department
2. To discuss the functions and goals of the export department

This will be achieved by:

1. Examining the characteristics of an export manager
2. Outlining the most important functions of an export department
3. Analysing the goals of an export department and how to benchmark them
4. Detailing how to best support the export department works

The Subject “Export Department” belongs to the following Online Programs taught by EENI Global Business School:

Diploma: International Marketing.

Courses: Export Assistant, Internationalization.

Masters: International Business, Foreign Trade.

Doctorate: World Trade.

Languages: or Département Departamento Export Departamento Expor.

Credits of the Subject “Export Department”: 1

Sample - Export Department:

Every company wishing to consolidate its export activity has to create its Foreign Trade department so it can handle the different tasks that enable its continued presence in the international markets.

As sales are solely the result of a marketing policy, the export department might be described as an instrument that carries out all the tasks generated by the international marketing policies of the company.

The export department has concrete goals: to perform all the tasks related to the international sales.

Upon analysing the export activities of the companies that have experienced a stable growth in their exports, one observes that, historically, their international contacts started out sporadically and only later began to consolidate.

That was when they made the decision to expand their international trading staff to penetrate other markets to a greater extent and better.

When interviewing companies with consolidated foreign departments; we discover that their reasons for creating export structures have nothing to do with the academic reasoning. Instead, the reasons were:

1. Excess of production
2. Given the high stocks, the need to increase the sales quickly, at all costs

This, in turn, resulted from an insufficient penetration of the local market, product quality problems, pricing, even distribution problems or lack of promotion.

We note that companies, which are large regarding their sales, number of employees, or own resources, export greater volumes of products. There are many common elements in the paths taken by various companies to create an export department.

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